Andrew Kitchener
Associate Creative Director · Illustrator
3 articles · Jun 2025 — Aug 2025
Quotes
“Brands and businesses usually come to us at an inflection point. They’ve already found themselves at a precipice, where things will never be the same again.”
Articles & interviews
- Ragged Edge Unveils Bold Rebrand to Stand Out Again
The Brand Identity · Aug 27, 2025
Ragged Edge has unveiled a comprehensive rebrand that reinforces its founding ethos of 'rejecting average.' The new identity, built around the concept 'Never be the same again,' features a dynamic visual system called the Edge Spectrum, created using TouchDesigner and Cinema 4D. The rebrand introduces custom typography, warmer organic colors, and a partnership-focused philosophy that reflects the agency’s evolution and creative ambition.
- Ragged Edge Unveils Bold New Brand Identity
Creative Boom · Jun 30, 2025
Creative Boom reports on Ragged Edge’s comprehensive rebrand of its own identity, titled 'Never be the same again'. The London studio replaces its neon palette with earthy tones and a dynamic horizon motif, reflecting its founding principle of refusing to settle for average. The new identity integrates motion, sound, and tactile references to express bravery and distinctiveness in an era of AI-generated sameness.
- 19 Artists Design Unique Posters for Ipswich Town Home Games
It's Nice That · Jun 12, 2025
The article profiles Call Me Ted, an Ipswich-based creative initiative founded by brothers Steven and Richard Haugh that brought together 19 artists to design gig-style posters for each of Ipswich Town FC’s 2024–25 home matches. The project evolved from a fan-led idea into an official collaboration with the football club, culminating in an exhibition and community workshops. The feature highlights how art and football intersect through local creativity and community engagement.
Call Me TedIpswich Town FCeditorial|art|print