Brands and businesses usually come to us at an inflection point. They’ve already found themselves at a precipice, where things will never be the same again.
Ragged Edge has unveiled a comprehensive rebrand that reinforces its founding ethos of 'rejecting average.' The new identity, built around the concept 'Never be the same again,' features a dynamic visual system called the Edge Spectrum, created using TouchDesigner and Cinema 4D. The rebrand introduces custom typography, warmer organic colors, and a partnership-focused philosophy that reflects the agency’s evolution and creative ambition.
Creative Boom reports on Ragged Edge’s comprehensive rebrand of its own identity, titled 'Never be the same again'. The London studio replaces its neon palette with earthy tones and a dynamic horizon motif, reflecting its founding principle of refusing to settle for average. The new identity integrates motion, sound, and tactile references to express bravery and distinctiveness in an era of AI-generated sameness.
The article profiles Call Me Ted, an Ipswich-based creative initiative founded by brothers Steven and Richard Haugh that brought together 19 artists to design gig-style posters for each of Ipswich Town FC’s 2024–25 home matches. The project evolved from a fan-led idea into an official collaboration with the football club, culminating in an exhibition and community workshops. The feature highlights how art and football intersect through local creativity and community engagement.