Fia Townshend

Quotes

• “So many brands try to act like your friend. But Tilt customers don't need another friend. They need help kicking down doors.”

• “An average branding approach, to us, is treating clients as creativity’s final bosses.”

• “We're so bored of industry jargon.”

Articles & interviews

• Ragged Edge Rebrands US Fintech Empower as Tilt

  Creative Boom · Sep 17, 2025

  Creative Boom reports that London studio Ragged Edge has rebranded US fintech Empower as Tilt, creating a new name and identity that aims to redefine access to credit for working Americans. The rebrand balances financial authority with human grit, featuring a black-and-white palette with chartreuse accents, painterly illustrations, and a confident verbal tone. The new identity positions Tilt as a challenger brand determined to make credit fairer and more inclusive.

  Ragged EdgeTiltEmpowerbranding
• Ragged Edge Unveils Bold Rebrand to Stand Out Again

  The Brand Identity · Aug 27, 2025

  Ragged Edge has unveiled a comprehensive rebrand that reinforces its founding ethos of 'rejecting average.' The new identity, built around the concept 'Never be the same again,' features a dynamic visual system called the Edge Spectrum, created using TouchDesigner and Cinema 4D. The rebrand introduces custom typography, warmer organic colors, and a partnership-focused philosophy that reflects the agency’s evolution and creative ambition.

  Ragged EdgeDinamoSM Foundrybranding
• Ragged Edge Unveils Bold New Brand Identity

  Creative Boom · Jun 30, 2025

  Creative Boom reports on Ragged Edge’s comprehensive rebrand of its own identity, titled 'Never be the same again'. The London studio replaces its neon palette with earthy tones and a dynamic horizon motif, reflecting its founding principle of refusing to settle for average. The new identity integrates motion, sound, and tactile references to express bravery and distinctiveness in an era of AI-generated sameness.

  Ragged EdgeWiseMarshmallowbranding