Creative Boom reports on Ragged Edge’s comprehensive rebrand of its own identity, titled 'Never be the same again'. The London studio replaces its neon palette with earthy tones and a dynamic horizon motif, reflecting its founding principle of refusing to settle for average. The new identity integrates motion, sound, and tactile references to express bravery and distinctiveness in an era of AI-generated sameness.
BP&O’s Thomas Barnett reviews Ragged Edge’s rebrand for UK fintech insurer Marshmallow. The new identity replaces a sparse earlier design with a playful, character-driven system featuring a custom typeface, retro color palette, and mascot named Marshall. The work is praised for balancing youthful disruption with approachability in a traditionally dull industry.
