Tilt Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Tilt projects in press coverage.
News & interviews
- Frontify presents: Ragged Edge and Tilt discuss trust and tension
The Brand Identity · Mar 11, 2026
The Brand Identity’s Dialogue series, presented by Frontify, features a conversation between Ragged Edge and Tilt about their collaborative rebrand of the fintech company formerly known as Empower. The project involved renaming, repositioning, and creating a human-centered identity built on trust, belief, and authenticity. The resulting brand, Tilt, uses handcrafted elements and storytelling to reflect its mission of empowering working people.
- Max Ottignon: AI is so hyped, designers pretend to use it more than they actually do
Creative Boom · Nov 11, 2025 · Interview
Creative Boom’s Tom May interviews Max Ottignon of Ragged Edge about the hype surrounding AI in branding. Ottignon argues that many designers and agencies exaggerate their use of AI to satisfy investors, while in reality, AI often slows down creative work. He outlines how Ragged Edge integrates AI thoughtfully to enhance creativity rather than efficiency, emphasizing the enduring importance of distinctiveness and craft in branding.
- Creative Leaders Share 2026 Strategy Amid Industry Uncertainty
Creative Boom · Oct 13, 2025
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
- "Ragged Edge Rebrands Tilt with Human-Centric Financial Solutions"
It's Nice That · Sep 29, 2025
Ragged Edge has rebranded the small loans company Tilt, formerly Empower, with a warm, empathetic identity that avoids fintech clichés. The new design features painterly illustrations by Pearl Chuaynarong, photography by Charlie McKay, and a cursive wordmark, all centered on Tilt’s mission to support working people with fairness and trust. The rebrand has already shown positive engagement results and positions Tilt as a human-first financial brand.
- Ragged Edge Rebrands US Fintech Empower as Tilt
Creative Boom · Sep 17, 2025
Creative Boom reports that London studio Ragged Edge has rebranded US fintech Empower as Tilt, creating a new name and identity that aims to redefine access to credit for working Americans. The rebrand balances financial authority with human grit, featuring a black-and-white palette with chartreuse accents, painterly illustrations, and a confident verbal tone. The new identity positions Tilt as a challenger brand determined to make credit fairer and more inclusive.