About
Creative director and founder of Studio Herrström, a branding studio working across music, technology and entertainment.
SourceIn their own words
I underestimated the project. The book evolved so much from what I had in mind initially.
Designing for a legacy artist also teaches you to pay attention in a different way.
Maybe it is part of a larger conversation our industry is ready to have.
We wouldn't just go to Pinterest and see what a Mexican music brand might look like.
Technology lets us travel in new ways.
We want to create something that lasts, not just something that feels good for the moment.
We don’t believe in gatekeeping.
We look for projects that are set to move culture.
The biggest challenge was scaling responsibly – bringing structure without losing that scrappy, creative spark.
We're being ultra-clear to clients about which dates the office will be closed.
Articles & interviews10
- Erik Herrström Challenges Pinterest-Led Design in Debut Book THE ECHO
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
- STUDIO HERRSTRÖM Prioritizes Culture Over Trends for Spotify Mexico Branding
Creative Boom profiles STUDIO HERRSTRÖM’s culturally driven rebrand of Spotify’s Top México playlist. Founder Erik Herrström explains how the Vienna-based studio used deep cultural research, not trends, to create an authentic identity inspired by the traditional sarape de Saltillo textile. The project demonstrates how remote digital exploration and cultural sensitivity can yield meaningful global design work.