Creative Director
This year was all about being raw, playful, and honest.
We look for interesting ways to transfer the insights into creative tension points.
Humour has always played a big part of Spotify’s communication.
The Brand Identity interviews Spotify’s Global Head of Brand Design, Rasmus Wangelin, about the creative process behind Spotify Wrapped 2023. The campaign embraces a raw, playful, and chaotic aesthetic inspired by early internet visuals, marking a departure from the previous year’s structured design. The piece explores the collaborative process, motion design, and the cultural impact of Wrapped as a global campaign.