Back Market Design Cases

Designers behind the work

Designers and creative leads credited on Back Market projects in press coverage.

Erik Herrströmat Studio Herrström12

Andrew Vuckoat Vucko5

News & interviews

• "Motion: Essential for Modern Brand Identity and Implementation Tips"

  Creative Boom · Mar 24, 2025

  Creative Boom’s insight article by Andrew Vucko explores how motion design has become an essential component of modern brand identity. Drawing on examples from Back Market, Google Cloud, and Canva, Vucko explains how motion transforms static branding into dynamic, expressive systems that connect emotionally with audiences. The piece outlines strategic principles for integrating motion into brand ecosystems and anticipates its growing importance with emerging technologies like AR and spatial computing.

  VuckoStudio HerrströmBack MarketGoogle Cloudbranding
• Back Market’s rebrand lets the tech disruptor do what it does best, “but with a bit more attitude”

  The Brand Identity · Aug 14, 2024

  Back Market partnered with Studio Herrström and motion studio Vucko to refresh its brand identity, emphasizing circularity and attitude. The rebrand refines the wordmark, introduces a motion-led system inspired by circular tech, and incorporates Duplet Open type and new illustrations. The result is a flexible, expressive identity that reflects Back Market’s sustainable and innovative ethos.

  Studio HerrströmVuckoBack Market In-house Design TeamBack Marketbranding