Andrew Vucko

Quotes

• “Motion brings brands to life. It's not just about making things move; it's about creating genuine connections through movement.”

• “Start with strategy, not animation. Motion should express brand values and personality, not just create visual interest.”

• “Lean into the creativity motion affords.”

Articles & interviews

• "Motion: Essential for Modern Brand Identity and Implementation Tips"

  Creative Boom · Mar 24, 2025

  Creative Boom’s insight article by Andrew Vucko explores how motion design has become an essential component of modern brand identity. Drawing on examples from Back Market, Google Cloud, and Canva, Vucko explains how motion transforms static branding into dynamic, expressive systems that connect emotionally with audiences. The piece outlines strategic principles for integrating motion into brand ecosystems and anticipates its growing importance with emerging technologies like AR and spatial computing.

  VuckoStudio HerrströmBack MarketGoogle Cloudbranding
• “Involve motion early and deeply.” Vucko on the importance of movement in today’s branding world

  The Brand Identity · Jan 10, 2024 · Interview

  The Brand Identity interviews Toronto-based motion studio Vucko about the growing importance of motion in branding. Founders Andrew Vucko, Cassandra Wesenhagen, and John Szebegyinszki discuss how motion has evolved from a deliverable to a core brand expression, sharing insights from projects with Google Cloud, Spotify, and Tidal. They emphasize integrating motion early in the design process to create cohesive, scalable brand systems.

  VuckoHornetGoogle CloudSpotifymotion