Etsy Design Cases

Designers behind the work

Designers and creative leads credited on Etsy projects in press coverage.

News & interviews

• SYLVAIN on preserving Etsy’s equity while evolving its identity

  The Brand Identity · Apr 20, 2026

  SYLVAIN led a comprehensive rebrand of Etsy, preserving its iconic orange and community-driven spirit while evolving its identity for a modern digital landscape. Collaborating with Upstatement and Etsy’s internal teams, the project introduced a square-based system, refined wordmark, and motion behaviors rooted in craft and curiosity. The result is a cohesive, flexible identity that bridges brand and product experience.

  SYLVAINUpstatementNever Not ProductionsEtsybranding
• Etsy’s Refresh Signals a Return to Craft, Creativity, and Connection

  · Jun 10, 2024

  PRINT Magazine reports on Etsy’s new brand refresh led by Sylvain, which repositions the platform around the idea of discovery as a human experience. The updated identity centers on a square logo and modular system that celebrates the creativity and diversity of Etsy’s global maker community. The design balances warmth and modernity through illustration, photography, and an expanded color palette.

  SylvainEtsybranding
• Fuzzco Builds Distinct Brand Experiences Across Two Creative Studios

  The Brand Identity · May 21, 2017 · Interview

  The Brand Identity interviews Fuzzco co-founder and creative director Helen Rice about the studio’s dual presence in Charleston and Portland, their collaborative culture, and their approach to creating distinct, playful brand experiences. The discussion covers notable projects such as AIR Serenbe, FIG, and Coast Brewing, as well as internal ventures like Serious Buildings and Pretend Store. Rice also shares insights into Fuzzco’s design philosophy, color choices, and evolving service offerings including content creation and photography.

  FuzzcoSerious BuildingsPretend StoreAIR SerenbeFIGbranding
• Heather Larimer on Writing, Creativity, and Boldness

  · Interview

  PRINT Magazine’s 'What Matters' series features Heather Larimer, Executive Creative Director at Orchard Creative, in conversation with Debbie Millman. Larimer reflects on her creative process, love of writing, and the importance of boldness and humor in her life and work. The interview offers a personal look at her career, inspirations, and philosophy on creativity and resilience.

  Orchard CreativeEtsyOcean Sprayadvertising