1 case across 1 studio
Designers and creative leads credited on Bash projects in press coverage.
The Brand Identity · Jul 17, 2024
Campbell Hay developed a refreshed brand identity for architecture and interior design studio Basha-Franklin, focusing on a balance between vibrancy and restraint. The project combines expressive colour, concise copy, and a dual-typeface system to reflect the studio’s warm, immersive approach. The result is a flexible identity that adapts across digital and physical touchpoints.
The Brand Identity · Jul 15, 2022 · Interview
The Brand Identity interviews Singapore-based studio Fable about their growth and the story behind The State of Print exhibition. Creative director Jiahui Tan and designer Ruo Ting discuss the studio’s evolution, their type and motion-led approach, and the collaborative process behind the exhibition. The project celebrates print’s relevance in a digital age through bold typography and community engagement.
The Brand Identity · Dec 11, 2020
Singapore-based design studio Fable collaborated with Basheer Graphic to create 'The State of Print,' a hybrid digital and physical project exploring the evolving relationship between print and digital media. The project includes a book and an interactive website featuring AR, QR codes, and motion graphics, designed in a minimalist black-and-white aesthetic. Founder Jiahui Tan emphasizes the intent-driven design and educational purpose behind the project.
