Stockholm Design Lab developed a unified visual identity and packaging system for Askul’s extensive range of office products. By applying Scandinavian principles of simplicity and clarity, the redesign transformed everyday commodities into desirable, distinctive items that stand out in Japan’s competitive market.
Bold reimagined Askul’s Lohaco kitchen storage and cleaning products with packaging inspired by the shapes and textures of everyday kitchen objects. The design system ranges from small to extra-large containers, blending seamlessly into modern Japanese homes and celebrating the simple beauty of daily routines.