Stockholm Design Lab partnered with Venue Retail Group to create A-TO-B, a new retail concept offering smart travel essentials for people on the move. The project encompassed everything from naming and strategy to brand identity and retail design, resulting in a modern and flexible brand built around mobility and convenience.
BAS ID collaborated with Venue Retail Group to create a refined retail concept for NK Women’s Shoes & Accessories in Stockholm. The store combines a soft geometric aesthetic with luxurious materials and bespoke details, offering an elevated yet inviting shopping experience for premium footwear brands.