Haglöfs
Design work for Haglöfs, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Jun 2025
- Brand Identity 2
Design cases by studio
SDL (1)
- Brand Identity Redesign for Haglöfs
- Stockholm Design Lab collaborated with Haglöfs to redefine its brand purpose and visual identity, honoring over a century of outdoor craftsmanship while projecting a bold, future-oriented vision. The refreshed identity includes a refined symbol, a bespoke typeface developed with Letters from Sweden, and a color palette balancing nature and technology. The ongoing collaboration spans retail, digital, and global campaign touchpoints.
Bold Scandinavia (1)
- Brand Identity for Haglöfs
- Bold developed a raw and uncompromising brand identity for Haglöfs, reflecting the brand’s connection to nature and resilience against the elements. The design avoids polished imagery, instead embracing authenticity and strength to mirror the outdoor spirit of the company.
