Brand Identity Redesign For Haglöfs

Stockholm Design Lab collaborated with Haglöfs to redefine its brand purpose and visual identity, honoring over a century of outdoor craftsmanship while projecting a bold, future-oriented vision. The refreshed identity includes a refined symbol, a bespoke typeface developed with Letters from Sweden, and a color palette balancing nature and technology. The ongoing collaboration spans retail, digital, and global campaign touchpoints.