Sigma Foundation Design Cases
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The Brand Identity · Jul 28, 2026 · Interview
In this Take Five interview, Stockholm Design Lab creative director Frans Enmark discusses his music-driven route into graphic design and the studio's belief in intuition, clarity, strategy and meticulous craft. Enmark explains how SDL develops simple ideas, protects what matters under deadline pressure, and creates long-term work for clients including Polestar, Moderna Museet, the Nobel Prize and Sigma. He also previews his POV Budapest 2026 talk on how an identity acts as well as looks.