25AH developed a refined and flexible visual identity for Market Art Fair, the leading Nordic marketplace for contemporary art. The design features a bespoke serif wordmark with a distinctive tilted 'R', a monochrome base palette refreshed annually with curated accent colors, and a dynamic pattern derived from the logo. This evolving identity balances elegance and creativity while maintaining relevance across years and platforms.
Stockholm Design Lab developed a bold new identity for Market Art Fair, Stockholm’s leading Nordic art event. Drawing from the visual language of classic FMCG brands and pop art, the design bridges the artistic and commercial worlds, signaling both marketplace energy and cultural sophistication.
Stockholm-based studio 25AH rebranded Market Art Fair with an identity built around 'controlled imperfection.' The design features a tilted 'R' in a customised Droulers Clarendon wordmark, symbolising creativity and individuality. The system includes a dynamic pattern language and annual colour refresh, balancing sophistication with flexibility for the Nordic art fair’s evolving presence.