Visual Identity for Market Art Fair

25AH developed a refined and flexible visual identity for Market Art Fair, the leading Nordic marketplace for contemporary art. The design features a bespoke serif wordmark with a distinctive tilted 'R', a monochrome base palette refreshed annually with curated accent colors, and a dynamic pattern derived from the logo. This evolving identity balances elegance and creativity while maintaining relevance across years and platforms.

Set in a custom typeface