The archetypal Bauhaus-era geometric sans — circles, triangles and squares turned into an alphabet. View at Bauer Type Foundry →
Used by SDL (3), Contrast Foundry (2), Dinamo (2), Anagrama (2), Mucho (2), Paul Belford
Set for Acqua di Parma, Buenas Migas, Contrast Foundry, Dinamo, Essem Design, Fuse Flooring, Montelena, Nike, Orionteatern, PayPal
Cases set in Futura, as credited by the studios in their own writeups.
Designer Kristian “Sheps” Shepherd presents a self-initiated redesign concept for AMC intended to restore a sense of theatrical magic to the cinema-going experience. Drawing from AMC's 1979 logo, film ephemera, and prop-graphics practice, the identity combines a custom wordmark and star monogram with deep red and black colors and expressive typographic choices.
Creative Boom presents results from its 2026 State of Creativity survey, identifying the typefaces designers most often use and admire. Helvetica, Poppins and Futura lead the list, while newer or more distinctive choices such as Inclusive Sans, Druk and Aeonik point to interest in accessibility, screen legibility and greater typographic personality.
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
Athletics developed a flexible motion design system for Nike’s internal North American documentary series, creating a cohesive yet adaptable visual identity across six films. The system used colour-coded sticker tags, custom doodles, and consistent typography to unify diverse stories while maintaining individuality. Collaborating with North Sea Air and Revel, Athletics ensured the system was efficient, adaptable, and true to Nike’s energetic brand DNA.
