Paul Belford

The Brand Identity · Jan 8, 2019

The Brand Identity features Paul Belford Ltd’s branding work for New Chapter, a start-up offering word therapy. The identity includes a logo that forms both a book and an arrow, symbolizing progress and expression through writing.

BP&O · Aug 3, 2018

BP&O features the brand identity for New Chapter, a UK-based word therapy start-up, designed by Paul Belford Ltd. The logo cleverly combines the imagery of a book and an arrow to symbolize progress and personal growth, paired with Neue Helvetica for a modern and clear presentation. Richard Baird praises the design’s simplicity, clarity, and conceptual strength within a visually busy environment.

The Brand Identity · Oct 10, 2015

The article showcases Paul Belford Ltd’s identity and packaging design for The Soap Co., a social enterprise employing people who are blind, disabled, or otherwise disadvantaged. The design features a minimalist black and white aesthetic with a braille version of the logotype to highlight the brand’s inclusive mission.