Oom Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Oom projects in press coverage.
News & interviews
- Why Pentagram's Samar Maakaroun designed a logo that just won't settle
Creative Boom · Apr 28, 2026
Creative Boom profiles Pentagram partner Samar Maakaroun’s rebrand for The Mosaic Rooms, a London cultural institution exploring Arab and SWANA art. The identity centers on a fluid monogram that never settles, symbolizing cultural in-betweenness and movement. With bold color choices and architectural integration, the project reflects conceptual rigor and a refusal of visual stability.
- More Studio grounds Standing Room’s identity in ‘Warm Industrialism’
The Brand Identity · Apr 22, 2026
More Studio developed a comprehensive rebrand for Melbourne coffee roaster Standing Room, grounding its new identity in the concept of 'Warm Industrialism.' The project introduced a custom wordmark, a standing person marque, and a cohesive packaging system that unifies the brand’s touchpoints. Material and typographic choices reflect the brand’s warmth, craftsmanship, and industrial heritage.
More StudioAnchor SignsStanding Roombranding - Jas Bell on designing for the biggest icons in music and sports
The Brand Identity · Apr 15, 2026 · Interview
The Brand Identity interviews creative director Jas Bell about his journey from sneaking onto Pharrell’s tour bus as a teenager to leading design for some of the biggest names in music and sports. Bell discusses his long-term collaboration with SZA, his concept of 'visual sampling,' and how his experiences with Pharrell and Louis Vuitton influence his approach to artist merchandise and brand architecture. The conversation highlights his belief in care, cohesion, and longevity across creative worlds.
HazelwoodSZAMetro Boominbranding - 15 typefaces designers love to use in 2026
Creative Boom · Apr 15, 2026
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
ExpediaAmsterdamtypography - Derek Abella got laid off on Valentine's Day
Creative Boom · Apr 14, 2026
The article profiles Miami-born, New York-based illustrator Derek Abella, whose career took off after being laid off on Valentine's Day 2020. It explores how his Art Deco-inspired, emotionally resonant illustrations gained traction during the pandemic, leading to collaborations with major media outlets and brands. Abella reflects on resilience, creative growth, and his evolving artistic direction as he approaches a new decade in his career.
The New York TimesThe New Yorkerillustration - Berta Vallo sees the stories hiding inside your kitchen drawer
Creative Boom · Apr 7, 2026
Creative Boom profiles Budapest-born illustrator Berta Vallo, whose maximalist, detail-rich works explore nostalgia, identity, and everyday clutter. Trained at Central Saint Martins and represented by Pocko, Vallo has created editorial illustrations for major publications like Die Zeit and Rolling Stone. Her self-initiated pieces, such as 'Lunch' and 'Still Life', reflect her experiences between London and Budapest and her fascination with the stories hidden in ordinary objects.
Kristjana S Williams StudioPockoBloombergRolling Stoneeditorial - Adobe and Bloomsbury Football Foundation want to show girls that football is a creative space too
Creative Boom · Mar 30, 2026
Adobe and Bloomsbury Football Foundation have launched 'Kick & Create', a series of girls-only football camps in London that combine sports training with creative workshops using Adobe Express. The initiative aims to encourage girls to see football as both a sporting and creative space, supported by a public competition to design kit patterns for the Women's FA Cup Final. The campaign highlights inclusivity, creativity, and accessibility for young girls in sports.
- Wedge Studio, Mindy Seu, Da’Shaunae Marisa and Ben Sanders: Get tickets for April’s Nicer Tuesdays in LA!
It's Nice That · Mar 23, 2026
It’s Nice That announces the April 2026 edition of Nicer Tuesdays in Los Angeles, featuring talks by Wedge Studio, Mindy Seu, Da’Shaunae Marisa, and Ben Sanders. The event will explore topics across branding, design, publishing, photography, and painting, offering insights into each creative’s process and recent projects. The evening will take place at The Vermont Hollywood on 14 April 2026.
- Bráulio Amado on why there is unlimited inspiration in the world, if only we become “crazy enough to look for it”
It's Nice That · Mar 12, 2026
The article covers Bráulio Amado’s final live lecture at Nicer Tuesdays New York, where he reflects on a decade of poster design for the music venue Good Room. He discusses his creative process, finding inspiration in everyday objects, and the value of remixing existing designs into new forms.
Good Roomgraphic_design - Pum Lefebure
Creative Boom · Dec 8, 2025 · Interview
This Creative Boom Podcast episode features Pum Lefebure, cofounder and chief creative officer of Design Army, discussing her journey from a yard sale poster to leading an award-winning design studio. She reflects on building a purposeful portfolio, balancing passion and paid work, and staying relevant amid rapid industry change. The conversation highlights authenticity, leadership, and creative perseverance.
Design ArmyThe Washington BalletBloomingdale'sbranding