Studio: Paul Belford

Client: Ataxia

Work: Art Direction

Industry: Healthcare

Advertising Campaign For Ataxia Charity

A campaign created to raise awareness for Ataxia, a little-known neurological condition and its supporting charity. The visual identity and advertisements were inspired by the concept of nerve interference, translating the disorder’s effects into a striking graphic language.

Tags: Advertisement, Awareness, Charity, Condition, Nerve