Contrast Foundry

The Brand Identity · Nov 20, 2025 · Interview

The Brand Identity interviews OpenAI designer Indgila Samad Ali about her journey from Moscow to COLLINS and now OpenAI, exploring how she balances technology and humanity in design. She discusses her cultural influences, the emotional power of form, and her approach to designing at scale for AI-driven platforms. The conversation also revisits her work on the Muse Group identity and her belief in preserving human intuition within technological processes.

The Brand Identity · May 7, 2025

The article spotlights 'Hamburgerfonts,' a playful type specimen book created by Contrast Foundry in collaboration with The Office of Ordinary Things. The project reimagines the traditional type specimen through a mix-and-match children's book format, categorizing typefaces as burger ingredients. With humor and tactile design, the publication celebrates creativity and collaboration between the two studios.

The Brand Identity · Nov 14, 2024

The Brand Identity features Contrast Foundry’s new serif typeface CoFo Holz, designed by Nikita Sapozhkov. Inspired by woodcut techniques and historical type specimens, the font balances sharp and soft details to achieve both expressive display and readable text use. The article explores its design process, historical influences, and Sapozhkov’s vision for its creative applications.

The Brand Identity · Apr 29, 2021

Moscow-based studio Moscow Mule created a vibrant and typographically precise identity for the End of Summer Festival, a planned event celebrating music, food, and local creators. The design features geometric shapes, bold colors, and a custom wordmark inspired by retro soda can lettering, paired with CoFo Sans from Contrast Foundry. The result is a cheerful and timeless visual system that captures the warmth and energy of summer.