Shuka developed the brand identity for SONU, a sportswear line by Lamoda that emphasizes comfort, movement, and bodily awareness. The visual language captures the fluidity of motion through minimalist and sensual design elements, refined technological details, and a dynamic typographic system inspired by sound waves.
Neizvestnie Studio developed a refreshed brand identity for Lamoda, a leading fashion platform redefining its role as a guide to personal style. The new design employs a square modular system, monochrome palette, and minimalist typography to convey cohesion, expertise, and timeless elegance.
Contrast Foundry collaborated with Shuka Branding Agency to refine and enhance the Lamoda logo. The project focused on subtle typographic adjustments and precise detailing to achieve a more balanced and timeless logotype.