Universal Music Design Cases
Designers behind the work
Designers and creative leads credited on Universal Music projects in press coverage.
Designers and creative leads credited on Universal Music projects in press coverage.
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
Creative Boom interviews Explorers Club founders Ayo Fagbemi and Aaron Skipper about their rapid growth, philosophy of brave and playful design, and projects for major brands like Atlantic Records, Coca-Cola, and Instacart. The duo discuss how strategy and design intertwine to create culture-shaping work, emphasizing community, clarity, and collaboration. The article explores their process, from generative identities to tactile book design and live event branding.
London-based artist Orfeo Tagiuri created two animated music videos for Brian Eno and Beatie Wolfe’s collaborative albums, titled 'Procession' and 'Suddenly'. The works explore themes of interconnectivity and transformation, drawing inspiration from the Eames’ 'Powers of Ten' and William Blake’s prints. Created entirely in Procreate Dreams, the animations merge natural and human imagery in a fluid, improvisational style.
Creative Boom’s article by Tom May explores why networking should be a top priority for creatives in 2025. Drawing on advice from illustrators, designers, and other professionals, it emphasizes authentic relationship-building over transactional interactions. The piece offers practical tips for introverts, follow-up strategies, and examples of how networking can lead to unexpected opportunities.
The Brand Identity interviews Sydney-based designer Jarmaine Stojanovic about his unconventional path into the design industry and the evolution of his practice, SCCO Studio. Stojanovic discusses the studio’s rebrand, the creation of a custom typeface called AusMod, and his philosophy on independence and creative process. The conversation highlights his journey from self-taught beginnings to leading a respected small studio in Australia’s design scene.
The Brand Identity interviews Stockholm-based designer and art director Filip Kleremark about his work for Swedish fashion brands Très Bien and Sun Buddies. He discusses his transition from agency life to in-house design, his studio FOLD, and his approach to print and digital brand development. Kleremark also reflects on his creative process, influences, and the tactile satisfaction of print design.
Motionographer announces that director Tim Fox has joined Final Frontier’s global roster. The article highlights his multidisciplinary background across 2D, 3D, and live-action, as well as his experience with major brands and music-driven projects. It positions Fox as a versatile creative with a strong storytelling and design sensibility.
