Project Manager · Operations Lead
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
The Brand Identity interviews Erik Herrström about the evolution of STUDIO HERRSTRÖM from a solo freelance practice into a 10-person studio redefining cultural and music branding. The conversation explores their rebrand, proprietary THE ECHO™ framework, and projects for Spotify, The Game Awards, and global artists. Herrström discusses scaling responsibly, implementing a four-day work week, and maintaining creative integrity while growing the studio.