Ericsson

Design work for Ericsson, collected from the studios behind it.

Design cases by studio

A preview of 6 cases across 2 studios. The full collection is included with Pro.

Generative Brand System for Ericsson
Found Studio developed a dynamic digital fabric for Ericsson, transforming their iconic Econ logo into a living system of light and motion. The generative design uses procedural logic, adaptive shaders, and animated gradients to express the brand’s core themes of connection and transformation.
Glass

Motion Design for Ericsson 5G
Found Studio collaborated with Superunion and Ericsson to create a series of CGI idents showcasing the vast potential of Ericsson’s global 5G network. Each short film visualized different applications of 5G technology across industries, culminating in the formation of the iconic 'Econ' symbol.
Animation, 3d Animation, 3d Illustration

Motion Design for Ericsson IoT Networks
Found Studio collaborated with Superunion and Ericsson to create a series of motion idents showcasing the power and reach of Ericsson’s global 5G IoT network. The visuals explore diverse sectors such as logistics, energy, and manufacturing, culminating in the formation of the iconic ‘Econ’ symbol. The work highlights the dynamic potential of connected technologies through cinematic and data-driven storytelling.
Cardboard, Mountain, Vehicle

Motion Identity for Ericsson Connected Campaign
Found Studio collaborated with Ericsson to create a series of motion idents visualizing the vast potential of their global 5G networks. The work spanned multiple industries, using dynamic worlds and narrative-led visuals that became central to Ericsson’s corporate identity.
Technology, Network, Process

Motion Design for Ericsson Digital Fabric
Found Studio collaborated with Ericsson to create a dynamic 'Digital Fabric' brand asset derived from the company's Econ logo. The project produced a suite of living films and visuals that embody Ericsson’s core themes of connection, transformation, and impact. The result is a visually rich, motion-driven identity element designed to capture attention and express the brand’s technological essence.
Asset, Fabric, Connection, Technology

Digital-First Brand Identity Evolution for Ericsson
Stockholm Design Lab collaborated with Ericsson’s design team to evolve and optimize the company’s digital-first brand identity. Rooted in product design principles, the work spans marketing, software, and hardware applications, resulting in a cohesive and agile design system recognized with two Red Dot Awards.
Hardware, Screen