Bedow created a series of postage stamps for PostNord celebrating Swedish innovations such as the pacemaker, solar-purified water, telecommunications, digital music streaming, and shared parental leave. Using a wave-based line illustration system, the designs visually express how these innovations send signals and make waves across the world. The result is a cohesive yet distinctive set of stamps that balance simplicity with figurative detail.
To celebrate the 100th anniversary of Bragdguldet, Sweden’s most prestigious sports award, PostNord commissioned a series of postage stamps honoring five legendary athletes. Each portrait was crafted entirely from typographic elements sourced from Svenska Dagbladet’s historic newspapers, merging the worlds of sports and journalism into a century-spanning visual tribute.
A warm and personal brand identity was developed for PostNord, the leading logistics provider in the Nordic region. The new design language, centered around the concept of 'The Link', symbolizes PostNord’s role as the connection between people and the things they care about, emphasizing motion, trust, and human connection.