Sidney Lim

Designer · Design Director

3 articles · Sep 2022Sep 2025


In their own words


Articles & interviews

  • Bold Scandinavia Links 20,000 Cities with Unified Mobility Brand

    Bold Scandinavia developed a unifying and optimistic brand identity for Arrive, a global mobility platform connecting 20,000 cities. The project centers on the concept of 'Positive Urban Energy,' expressed through a pastel gradient palette, a custom typeface called Optimism Sans, and a north star logo symbolizing guidance and clarity. Collaborations included OTT Foundry, Parsley Studio, and videographers Giants & Toys and Paul Jerndahl.

    Bold ScandinaviaOTT FoundryParsley StudioArriveEasyParkbranding
  • Bold Scandinavia's Interactive SXSW Campaign for Epidemic Sound

    The article spotlights Bold Scandinavia’s visually explosive SXSW 2025 activation for Epidemic Sound, designed to position the music platform as a creative partner for filmmakers and content creators. The campaign, described as a cinematic ‘multiverse,’ blends 3D rendering, vintage imagery, and custom lettering to create a surreal, reference-packed short film and immersive installation. Collaborations included Untitled Services, Nuform Type, Parsley Studio, and The Manual London.

    Bold ScandinaviaEpidemic SoundUntitled ServicesEpidemic Soundmotion
  • New Logo & Branding: San Francisco Symphony by Collins

    BP&O reviews Collins’ rebrand for the San Francisco Symphony, a dynamic identity built around a variable serif typeface developed with Dinamo. The project embraces motion and generative design, reflecting the orchestra’s innovative direction under Esa-Pekka Salonen. The identity earned multiple D&AD awards and exemplifies a new wave of responsive, tech-driven branding for cultural institutions.

    CollinsDinamoPentagramSan Francisco Symphonybranding