Riot Games Design Cases
Designers behind the work
Designers and creative leads credited on Riot Games projects in press coverage.
Designers and creative leads credited on Riot Games projects in press coverage.
The article explores how motion design has become central to brand identity, as brands adapt to a world of constant digital movement. Featuring insights from Rose Pilkington and Liza Enebeis of Studio Dumbar/DEPT®, it discusses how motion systems, guidelines, and scalable design frameworks are redefining branding. The piece highlights the growing need for flexible yet consistent motion identities across platforms.
The Brand Identity interviews designer and art director Chloe Woo about her freelance career and experiences working with major entertainment brands such as HBO, Apple, Netflix, and Riot Games. Woo discusses her creative process, her journey from an internship at Imaginary Forces to freelancing, and her recent work on the Valorant Champions Tour with studios Worship and Tendril. The conversation highlights her adaptable design approach, passion for entertainment, and advice for aspiring designers.
The New Company, a San Francisco-based design studio, rebranded LoL Esports for Riot Games, creating a bold and contemporary identity that moves away from fantasy gaming tropes. The rebrand centers on a simplified blue palette, strong typographic contrast between Compacta and Shapiro, and a refined logo inspired by the Summoner’s Rift. The result is a flexible, modular system that balances clarity, energy, and adaptability across digital and physical applications.