Spark 2026 is a new creative industries showcase within Integrated Systems Europe (ISE) in Barcelona, powered by Samsung. The event focuses on the convergence of production technology and creative practice, featuring talks from leaders at Netflix, 0207 Def Jam, and Arcade Media, alongside immersive demonstrations and installations. It aims to highlight how creative production and technology intersect across media, design, and entertainment sectors.
The Brand Identity interviews Belfast-based Hundred Studio, exploring their growth from a pandemic startup to a B Corp-certified creative company. Co-founders Gregg Reid and Craig Norwood, joined by designer Kaia Dendaluce, discuss their values-led approach, sustainable practices, and collaborative ethos. The team reflects on their creative process, studio culture, and notable projects for clients like Sidemen and Formula 1 Arcade.
