Gregg Reid
Creative Director · Co-Founder
In their own words
It was killer to get loads of people in one room and not only realise how similar we all are, but to understand the real scope of our work.
If we only ever look at the work of other designers, we’ll just make more of the same stuff.
Articles & interviews
- Real talk, real people: why IRL is the community you've been waiting for
Creative Boom IRL is a new series of informal, free creative meetups across the UK, launched by Creative Boom to foster real-world connections among designers, illustrators, and other creatives. The initiative grew from the success of The Studio, Creative Boom’s online community, and now spans multiple cities from Manchester to Belfast. The article highlights how these events are revitalizing local creative networks and encouraging collaboration beyond digital platforms.
- Hundred Studio: Redefining Agency Model with Creative and Ethical Focus
The Brand Identity interviews Belfast-based Hundred Studio, exploring their growth from a pandemic startup to a B Corp-certified creative company. Co-founders Gregg Reid and Craig Norwood, joined by designer Kaia Dendaluce, discuss their values-led approach, sustainable practices, and collaborative ethos. The team reflects on their creative process, studio culture, and notable projects for clients like Sidemen and Formula 1 Arcade.