Opposite collaborated with Kindlife, a new-age e-commerce platform focused on clean-label products, to create a visual identity that promotes conscious consumption. The identity features Kiki, a friendly mascot symbolizing kindness and sustainability, paired with a custom typemark that balances whimsy and clarity.
Opposite refreshed Kindlife’s brand identity to reflect its evolution into a leading K-beauty platform for India’s Gen-Z audience. The update introduced a 3D-first version of Kiki, the brand’s mascot, incorporating the iconic Korean Heart gesture to emphasize cultural connection and playfulness.