Opposite helped Value Research bring their new brand identity to life through the design of their five-storey office. The project translated financial motifs into physical installations, furniture, and signage, creating a tactile and immersive brand environment. Highlights included the Bailout Wall made from real objects and multi-material logo walls showcasing the new V symbol.
Opposite collaborated with Value Research, a leading financial data and advisory firm, to define and design a cohesive brand identity and visual language. The project spanned six months and included developing a visual asset library and applying the new identity across magazines, collateral, and the company’s New Delhi headquarters.