Fi
Design work for Fi, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Brand Identity 1
Design cases by studio
Opposite (1)
- Brand Identity for Neobank Fi
- Opposite collaborated with the founders of Fi, a neobank created by the former Google Pay India team, to craft a complete brand identity and digital experience. The project established Fi as a sophisticated yet approachable 'way of life' brand, anchored by its signature wordmark and Fi Forest Green color. The engagement spanned visual language, packaging, and website experience design over eight months.
