AKQA created 'Striking Control', an interactive mobile web game for Jordan Brand’s CP3.IX release. The game transformed the sneaker-buying process by rewarding fans with exclusive purchase opportunities based on gameplay performance. Through a partnership with Twitter, players could influence the game in real time, merging social engagement with product access.
AKQA created 'The Last Shot', an interactive LED basketball court that let fans relive Michael Jordan’s most iconic moments. The installation combined performance, nostalgia, and technology to reconnect the Jordan brand with its athletic heritage during its 30th anniversary celebrations.
FutureDeluxe collaborated with Nike and Wieden + Kennedy to craft a vibrant, abstract TV commercial for Jordan’s Why Not? campaign featuring NBA star Russell Westbrook. The piece visualizes his energetic playing style through a chaotic, color-driven world celebrating the launch of the Jordan Why Not Zer0.2 sneaker.
A campaign for the Jordan Tatum 3 basketball shoe, directed by Pablo Rochat. The project brought together cinematography, movement direction, motion production design, styling, and brand narrative to promote the new Tatum signature model.
Stink Studios collaborated with Jordan to create 'Run It Back,' a campaign celebrating team unity among high school basketball programs. The project featured a 90-second anthem film, sizzle reels, and photography that empowered student-athletes to tell their own stories through mixed media and self-shot footage.
Studio Mega collaborated with Jordan to create a flagship retail experience in downtown Los Angeles that merges sport, lifestyle, and art. The space features transparent materials, adaptable brand zones, and a rooftop glass basketball court, embodying both innovation and legacy. The design delivers a holistic brand environment that feels authentically connected to the spirit of LA.
Tolleson designed Air Jordan Lux promotional packaging that applies quiet-luxury principles to sneaker presentation. The restrained design uses white, ivory, and soft-gray layers, embossed basketball textures, gold accents, serif typography, and generous negative space to create a collectible, editorial character.