Studio: Future Deluxe

Client: Jordan

Work: Motion Design

Industry: Fashion

Motion Design For Jordan Why Not Zer0.2 Campaign

FutureDeluxe collaborated with Nike and Wieden + Kennedy to craft a vibrant, abstract TV commercial for Jordan’s Why Not? campaign featuring NBA star Russell Westbrook. The piece visualizes his energetic playing style through a chaotic, color-driven world celebrating the launch of the Jordan Why Not Zer0.2 sneaker.

Tags: Basketball, Chaos, Color, Commercial, Movement, Sneaker