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Immersive Brand Experience for Jordan's 30th Anniversary by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Jordan

Work: Experience Design

Industry: Sports

Immersive Brand Experience for Jordan's 30th Anniversary

AKQA created 'The Last Shot', an interactive LED basketball court that let fans relive Michael Jordan’s most iconic moments. The installation combined performance, nostalgia, and technology to reconnect the Jordan brand with its athletic heritage during its 30th anniversary celebrations.

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Tags: Installation, Technology, Moment, Sport, Legacy

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