AKQA Berlin created 'Work Better', a humorous and cinematic campaign for HP that introduces Markus, an anti-hero who resists technological change until he discovers the benefits of HP’s innovations. The campaign localized HP’s global strategy for the German market, inspiring audiences to embrace curiosity and adaptability in a changing world.
AKQA transformed HP’s annual OMEN Challenge into a groundbreaking mixed reality esports event. By merging a custom CS:GO map with live AR broadcasting, players and casters stepped directly into the game world. The immersive experience drew millions of viewers and became the top Twitch stream of the day.
Stink Studios collaborated with 180 LA to create 2DaysBeat, a two-day live event where YouTube comments shaped three original tracks in real time. Working with producer Clams Casino and rapper Vic Mensa, the team visualized over 10,000 comments through dynamic on-set artwork and live video production to showcase HP’s hybrid laptop, the Split X2.
Territory Studio created a one-minute CG animation titled 'Chasing Light' for HP, illustrating how the brand’s advanced technology enables creativity at the edge of possibility. The film follows a spark of light as it illuminates a series of workstations, symbolizing innovation and inspiration.
FutureDeluxe collaborated with HP to create an experimental brand film for the Z by HP series, showcasing the power of high-performance creative technology. The piece blends digital artistry and motion design to express the limitless potential of creators using HP’s advanced tools.
VCCP created a global customer advocacy programme for HP to strengthen sales and marketing through approved customer references. The programme produced customer stories and content across 98 countries and 21 languages, influencing billions in revenue.