Stink Studios collaborated with Strava to create a mobile-first web app that generated personalized highlight reels for athletes at the end of 2014. Using the Strava API, the app compiled user data into real-time films that could be instantly shared across social media, resulting in over 120,000 videos created within 24 hours.
Stink Studios created 'The Big Adventure', a personalised film experience for Strava users celebrating their annual achievements. Using data from millions of athletes, the platform generated bespoke animated videos featuring performance stats and social highlights, encouraging sharing across social media. The campaign achieved over 700,000 unique films within a week, sparking global engagement.
Stink Studios partnered with Strava to create 'Give Kudos', a global campaign celebrating positivity within the athletic community. The initiative included a digital hub, social media tools, and out-of-home activations, encouraging athletes to share support both online and in real life.
Stink Studios created a dynamic personalised film for Strava that visualised each athlete’s yearly achievements. The experience transformed user data into a whimsical world of machines, each representing an individual’s unique activity story within the Strava app.
illo collaborated with Strava to refresh the design of their in-app challenge badges. The project introduced 20 new badge illustrations with 12 monthly color variations and dynamic, character-based visuals that bring energy and inclusivity to the fitness experience.
The article explores the decline of brand mascots in contemporary branding, examining why companies are moving toward minimalist and abstract identities. Through insights from designers at Frontify, Studio Lob, and Cherry Bomb, it discusses how mascots can still offer emotional connection and memorability when used thoughtfully. The piece reflects on cultural shifts, digital constraints, and the risks and rewards of character-led branding.
Stink Studios collaborated with Strava to create Strava Insights, an interactive platform that transforms billions of activity data points into engaging visual stories. The responsive, modular site allows users to explore and compare cycling and running habits across twelve major cities worldwide, with new insights published weekly.