illo collaborated with Strava to refresh the design of their in-app challenge badges. The project introduced 20 new badge illustrations with 12 monthly color variations and dynamic, character-based visuals that bring energy and inclusivity to the fitness experience.

Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.