AKQA created an intimate documentary series for Beats by Dre titled 'As The Artist Intended', exploring the raw emotion behind iconic songs by Halsey and Post Malone. The films capture the creative process and emotional origins of the music, reinforcing Beats’ commitment to authentic sound experiences.
AKQA created a cinematic campaign film celebrating LeBron James’ arrival in Los Angeles as part of Beats by Dre’s partnership with the NBA. Set against the backdrop of Los Angeles culture, the film captures how music unites players and fans in anticipation of game time. The piece debuted nationally during the Lakers’ season opener and continued to feature in major broadcasts.
FutureDeluxe collaborated with Beats by Dre to create a bold motion campaign centered around the theme 'Live Defiant'. The project celebrates individuality and self-expression through dynamic visuals and energetic movement.
FutureDeluxe collaborated with Beats by Dre to create a dynamic motion piece centered around the brand’s bold message, 'Destroy Bad Sound.' The project combines high-energy visuals and powerful motion sequences to embody the brand’s attitude and sonic identity.
Stink Studios partnered with Beats by Dre to launch the Studio³ Camo Collection featuring James Harden and A$AP Ferg. The team produced a dynamic campaign combining film, photography, custom typography, and motion graphics to bring the concept of 'camo vision' to life through datamoshing and precise camera choreography.
The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
The Brand Identity interviews designer Cris Mascort about her international career, her transition to independent work, and the importance of health and balance. She discusses her experiences in Barcelona, London, and New York, her collaborations with studios like Character and Some Days, and her pro-bono project for ESCAC. Mascort also shares insights on studio culture, remote work, and her plans to open her own studio.