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TV Campaign for Raylo Device Subscriptions by Stink - D1S1 Design Spotlight

Studio: Stink

Client: Raylo

Work: Advertising

Industry: Technology

TV Campaign for Raylo Device Subscriptions

Stink Studios created a humorous TV campaign for Raylo to shift consumer perception from owning to subscribing for tech devices. The ad uses a breakup metaphor to dramatize the freedom of upgrading technology, positioning subscriptions as the modern, flexible way to access new devices.

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Tags: Cinematic, Contemporary, Humorous, Narrative, Playful, Relatable

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Primark channels Bond-era glamour in playful new summer campaign The Get Away
Creative Boom · May 28, 2026
Primark’s new summer campaign, 'The Get Away', created by VCCP and directed by Tom Green through Stink Films, channels the glamour of Bond-era heist movies to promote affordable luxury. The film and photography, managed by Girl&Bear with social support from Social Chain, showcase chic summer looks in a playful, cinematic style. The campaign celebrates Primark’s accessible fashion with a self-aware, humorous tone.
VCCPGirl&BearStink FilmsPrimarkadvertising

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