Advertising Campaign for Dyson’s Beauty Range
Airflow drives the camera through Dyson’s inner beauty.
Found Studio collaborated with director Colin Solal Cardo and Stink Films on a product tie-in campaign for Dyson’s premium beauty range, launched alongside the UK cinema release of The Devil Wears Prada 2. The campaign combines live-action and CGI, using procedural airflow simulations to drive an air-led camera path through forms inspired by Dyson devices. Found created minimally furnished, dramatically lit architectural interiors and matched CGI lighting and camera movement to live-action performances for seamless transitions between product and interior scenes.
Insights
- Found collaborated with director Colin Solal Cardo and Stink Films on a product tie-in for Dyson’s beauty range.
- Procedural airflow simulations informed a camera path through sculptural forms inspired by Dyson devices.
- Minimal architectural interiors and dramatic lighting extend the product’s internal-mechanics theme into spatial scenes.
- CGI camera movement and lighting were matched to live-action performances to connect product shots with interior scenes.
1 / 7Swipe
Keep exploring
Related cases
