Dyson

Design work for Dyson, collected from the studios behind it.

Design cases by studio

Launch campaign for Dyson haircare technology
Found collaborated with Dyson and Beta Productions to create a launch campaign for a new haircare range. The project translated complex engineering into elegant moving-image storytelling, combining live-action footage with 3D motion to reveal the hidden technology behind the products. Found used precise composition, camera work, lighting, and motion to connect sculpted hair forms with the tools that shape them. The campaign highlighted the V9 motor through dramatic macro-to-wide transitions and visualised invisible airflow using fluid and cloth simulation to illustrate the Coanda effect. Technical drawings and patent references were also transformed into expressive motion moments, helping present Dyson’s innovation as both scientifically advanced and visually refined.
Animation, 3d Animation, 3d Illustration, Camera, Hair, Haircare

Motion Design and Campaign Assets for Dyson Haircare Launch
Found Studio collaborated with Dyson and Beta Productions to craft a suite of motion and OOH assets for the brand’s latest haircare launch. The work visualized the invisible forces behind Dyson’s technology, harmonizing live-action footage with precise motion and lighting to celebrate both beauty and engineering.
Animation, 3d Animation, Camera, Hair, Haircare

Campaign Film for Dyson Pioneering Firsts
AKQA collaborated with Dyson to create 'Pioneering Firsts', a campaign celebrating groundbreaking women from the Gulf region. The film highlights Dyson’s innovative haircare technology while telling empowering stories of ambition, resilience, and cultural pride. The initiative strengthened Dyson’s emotional connection with women across the Middle East.
Aerospace, Hair, Haircare