Territory Studio collaborated with Ubisoft to create animated title concepts and promotional materials for the game Skull and Bones. Building on the established UI aesthetic, the team developed multiple logo variations that captured the gritty, nautical tone of the game’s world.
Territory Studio created and directed the user interface and map concepts for Ubisoft’s open-world pirate adventure, Skull and Bones. The design captures the spirit of the golden age of piracy while delivering a modern, immersive gameplay experience.
Further developed a bold and immersive brand identity for Ubisoft+, the subscription service from Ubisoft. The new system combines dynamic visuals, motion design, and strategic storytelling to inspire discovery across the brand’s extensive game catalogue.
Further collaborated with Ubisoft to create a bold new identity for Rainbow Six Siege’s tenth anniversary, titled Siege X. The design captures the tension and tactical realism of the game, blending explosive energy with precision and control across the master brand and esports ecosystem.
Stink Studios collaborated with director Nieto to create 'What Are You Made Of?', an immersive interactive film for Ubisoft’s Far Cry 4. The project featured four cinematic rites of passage blending HTML5, WebGL, and binaural sound to deliver a visceral, mind-bending experience that reflected the game’s intense decision-making and psychological depth.
Wolff Olins developed a new visual identity for Ubisoft’s long-running city-building franchise Anno, marking its first major rebrand in 25 years. Rooted in the ethos of 'Crafted with Care', the identity draws from raw materials and ancient craftsmanship to celebrate creativity, construction, and community within the game. The refreshed brand system bridges digital and physical worlds, significantly boosting engagement and redefining gaming aesthetics.
The Northern Block is rebuilding its typeface library through the Next Series, reengineering its core families like Loew, Lintel, and Nurom for global, multiscript use. The project involves international collaborators and advanced interpolation systems to improve readability and consistency across scripts and sizes. The initiative reflects the foundry’s commitment to cultural authenticity and technical precision in contemporary type design.
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The article, written by Olivia Atkins in partnership with Frontify, highlights five standout branding moments of 2024. It explores how studios like JKR, Little Troop, and Wolff Olins redefined brand identities for clients such as Mozilla, Cliik, and Ubisoft’s Anno, emphasizing themes of nostalgia, playfulness, and human connection. The piece reflects on how brands are balancing innovation and authenticity in a rapidly shifting digital landscape.
Wolff Olins and Wieden+Kennedy Amsterdam collaborated with Ubisoft to create the first-ever masterbrand for its long-running Anno strategy game series. The rebrand, centred on the idea of 'Crafted with Care', introduces a cohesive visual identity featuring earthy tones, chiselled typography, and a flexible 'A' symbol. The launch included a cinematic trailer and social campaign, positioning Anno as a global brand for world-building enthusiasts.
Motionographer features the Assassin’s Creed Animus Hub motion design created by Pierre-Olivier Nantel and Pierre-Guilhem Roudet. The project introduces a cinematic transition and DNA-themed sequence that defines the visual language for the game’s UI and cinematics. The work was developed in collaboration with Ubisoft’s game team and art directors.