Ramona Todoca
Creative Director
Articles & interviews
- Trainline launches new brand platform with W+K Amsterdam as rail disruption rises across the UK
Trainline has launched a new brand platform called 'The Way To Train' in collaboration with Wieden+Kennedy Amsterdam. The campaign repositions Trainline as a journey partner rather than a ticketing service, introducing AI-driven features to help travellers manage disruptions. The creative rollout includes a film and OOH campaign that humorously capture the chaos of rail travel.
- Wolff Olins, W+K Rebrand Anno Videogame for Global Appeal
Wolff Olins and Wieden+Kennedy Amsterdam collaborated with Ubisoft to create the first-ever masterbrand for its long-running Anno strategy game series. The rebrand, centred on the idea of 'Crafted with Care', introduces a cohesive visual identity featuring earthy tones, chiselled typography, and a flexible 'A' symbol. The launch included a cinematic trailer and social campaign, positioning Anno as a global brand for world-building enthusiasts.