Wolff Olins developed a new visual identity for Ubisoft’s long-running city-building franchise Anno, marking its first major rebrand in 25 years. Rooted in the ethos of 'Crafted with Care', the identity draws from raw materials and ancient craftsmanship to celebrate creativity, construction, and community within the game. The refreshed brand system bridges digital and physical worlds, significantly boosting engagement and redefining gaming aesthetics.