Wolff Olins and Wieden+Kennedy Amsterdam collaborated with Ubisoft to create the first-ever masterbrand for its long-running Anno strategy game series. The rebrand, centred on the idea of 'Crafted with Care', introduces a cohesive visual identity featuring earthy tones, chiselled typography, and a flexible 'A' symbol. The launch included a cinematic trailer and social campaign, positioning Anno as a global brand for world-building enthusiasts.
Wolff OlinsWieden+Kennedy AmsterdamUbisoft Blue ByteUbisoftAnnobranding