Pooja Saxena
Typeface Designer, Type Designer
In their own words
My beginnings were not very different from any other aspiring typeface designer, back when I was in university: who doesn't get obsessed with all manners of found lettering?
Handmade lettering on signage is an invaluable typographic resource. It contains the possibility of circumventing the functional limitations of mainstream printing and typesetting technologies.
Every time something like this happens, the city loses a little more of its visual character.
Locally made signs offer up ways of combining different typographic styles and scripts in ways that would not be encouraged in formal design education
Articles & interviews3
- The Northern Block rebuilds type library for global brand use
The Northern Block is rebuilding its typeface library through the Next Series, reengineering its core families like Loew, Lintel, and Nurom for global, multiscript use. The project involves international collaborators and advanced interpolation systems to improve readability and consistency across scripts and sizes. The initiative reflects the foundry’s commitment to cultural authenticity and technical precision in contemporary type design.
- Why India's disappearing street lettering is unmissable inspiration for designers
Creative Boom’s feature by Tom May explores Pooja Saxena’s forthcoming book 'India Street Lettering', which documents India’s disappearing hand-painted signage. Through years of photographing and researching vernacular typography, Saxena highlights how these handcrafted signs reveal unique typographic forms and cultural histories that are vanishing under digital printing. The article connects her archival work to her design practice, showing how it informs contemporary type and identity projects.