Stink Studios collaborated with VICELAND to create a digital platform supporting the 'I Smoke Weed' campaign, encouraging Americans to challenge marijuana stereotypes. The interactive site allowed users to share personal stories, photos, and declarations, amplifying a social movement aimed at normalizing cannabis use and reducing stigma.
Gretel developed a stripped-back, functional brand identity for Viceland, a global lifestyle and culture TV channel from VICE. The design embraces a raw, vernacular aesthetic—balancing high and low culture—to let the content and personalities take center stage across all platforms.